Critères de l'offre
Métiers :
- CRM manager
Expérience min :
- 3 à 5 ans
Diplômes :
- Bachelor's degree
- + 1 diplôme
Compétences :
- English
- French
Lieux :
- Neuchâtel
Conditions :
- Permanent contract
- Salary not specified
- Full Time
L'entreprise : LHH
The Adecco Group Switzerland
Description du poste
Working closely with the Marketing and Client Experience teams, you will be involved in a variety of CRM and digital initiatives over a 8-month contract, gaining a transversal view of client engagement strategies across different markets. You will play a key role in coordinating campaigns, supporting client-focused activations, and ensuring a consistent and high-quality experience across all touchpoints.
Responsibilities
- Newsletter Coordination
Define communication angles and draft newsletter content. Brief external agencies on creative assets, targeting, and messaging. Review and validate creative proposals, coordinate translations, and oversee testing before distribution.
- Client Engagement & Community Activations
Plan and coordinate targeted initiatives for key client segments (loyal clients, prospects, partners). Support the organization of events, personalized communications, and client outreach. Assist local teams with their activation needs.
- Omnichannel Project Follow-up
Coordinate with internal stakeholders, markets, and external partners on CRM and digital projects. Monitor performance, gather feedback, identify improvement areas, and follow up on necessary adjustments.
- Client Support & Sensitive Case Handling
Manage selected client cases, including priority or complex requests. Ensure responses are handled with a high level of quality, consistency, and attention to detail.
- Reporting & Performance Analysis
Track campaign performance, analyze results, and provide actionable recommendations to improve engagement and overall client experience.
- Data Quality Coordination
Work closely with technical teams to ensure data accuracy within CRM systems. Handle data extractions and support teams in understanding segmentation and processes.
Profile :
- Bachelor's degree in Marketing, Business, Communications, or a related field. Additional specialization in CRM or digital marketing is a plus.
- 4-5 years of experience in CRM, customer engagement, or digital marketing, ideally in a luxury sector.
- Hands-on experience with CRM and email marketing platforms (e.g., Selligent, Klaviyo, HubSpot, Mailchimp, or similar). Ability to manage segmentation and targeted campaigns.
- Ability to interpret performance data, track KPIs, and translate insights into practical improvements.
- Fluent in French and English.
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