Senior Digital Performance & Social Media ManagerLHH

The Adecco Group Switzerland

Our client is seeking a highly performance-driven and analytically strong Senior Paid Social & Digital Performance Manager to lead and scale its global paid social.

KEY RESPONSIBILITIES

1. Paid Social & Performance Leadership (Primary Focus - ~60%)

• Own and lead the global paid social strategy, with a strong emphasis on Meta Business Manager (Facebook & Instagram), and secondary platforms where relevant.

• Design, execute and continuously optimize performance-driven paid campaigns aligned with eCommerce, traffic and conversion goals.

• Act as the technical expert on paid social:

o Campaign structure, audience segmentation, retargeting, lookalikes

o Creative testing frameworks

o Budget allocation and scaling strategies

• Analyze performance deeply and translate data into clear optimization actions to maximize ROI.

• Support global and wholesale partners in executing localized paid activations, ensuring consistency and best practices.

2. Organic Social & Content Oversight (Strategic Guidance)

• Provide strategic direction and vision for organic social media, ensuring

alignment with paid media objectives and brand priorities.

• Collaborate with internal content teams responsible for content creation and

publishing.

• Ensure consistency in tone of voice, visual standards and storytelling across

platforms.

• Guide the use of platform-native formats (Reels, Stories, TikToks, Lives) from a

performance and engagement perspective, without being the main content

producer.

3. Influencer & Partnership Alignment

• Define the strategic framework for influencer and partnership activations in

alignment with brand and performance goals.

• Work closely with the team or person in charge of managing influencers and

partnerships.

• Ensure influencer activations are well integrated into the broader paid and

organic ecosystem (e.g. amplification, whitelisting, paid usage).

4. Reporting, Insights & Optimization

• Deliver monthly and quarterly performance reports with clear insights and

recommendations for leadership.

• Track and analyze KPIs across paid and organic: reach, engagement, traffic,

conversions, CAC, ROAS and ROI.

• Monitor competitors, platform evolutions

PROFILE

• Min 7 years of experience in paid social, digital performance or growth

marketing, ideally within luxury, beauty or lifestyle brands.

• Strong technical expertise in Meta Business Manager is essential; hands-on

experience optimizing paid social at scale.

• Solid experience with TikTok Ads, Google Analytics and performance tracking

tools.

• A performance-first mindset, combined with the ability to understand and guide

brand storytelling.

• Comfortable acting as a strategic lead, coordinating with content, influencer

and creative teams rather than executing everything alone.

• Analytical, data-driven and ROI-oriented, yet able to collaborate with creative

profiles.

• Fluent in English; French is a strong plus.

• Experience mentoring or guiding junior team members is a plus.